Profit optimisation for independent gyms.
Find where your gym is losing profit. Then fix it.
We identify measurable opportunities to improve commercial performance across pricing, retention, acquisition, costs and operations, then help implement the changes and verify the financial result.
A complete commercial review.
We assess the commercial performance of the business as a whole, identify material opportunities for improvement, and quantify their potential financial impact.
From insight to measurable impact.
A structured process designed to identify opportunities, implement changes and verify the financial result.
Diagnose
Establish current commercial performance.
Benchmark
Compare performance against relevant industry benchmarks.
Identify
Quantify material opportunities for improvement.
Implement
Support and execute agreed commercial changes.
Verify
Measure the financial result.
A limited opportunity for independent gyms.
Gym Economics is selecting five independent gyms for its initial commercial benchmarking programme.
Selected gyms receive a complete commercial audit and implementation support with no professional fee. In return, we ask permission to use anonymised performance data to improve our benchmarking.
Apply now
Initial programme · 2026Built around financial outcomes.
Every engagement is designed around measurable commercial improvement. Verified case studies will be published as the Founding Programme progresses.
Future case-study structure
- Annualised financial improvement
- Verified improvement
- Gym size
- Improvement categories
Specialist commercial thinking for independent fitness businesses.
Gym Economics exists to examine the economics of running an independent fitness business as a whole.
Rather than focusing on a single marketing channel or individual cost category, we consider how revenue, member economics, acquisition, retention, technology, procurement, payments and operations interact.
Apply for the Founding Programme.
We are currently selecting five independent gyms for the initial programme.
No financial statements or sensitive commercial documents are requested through this form.